Friday, February 4, 2011

Misleading Label Claim #4

Some food manufacturers take advantage of consumers’ desire to eat more fruits and vegetables by using misleading statements on their products’ packaging. Many fruit snacks display images of a variety of fruits that aren’t found anywhere in the ingredients.

Betty Crocker’s Strawberry Splash Fruit Gushers claim to be made of real fruit, but contain no strawberries whatsoever, and are actually made from pear concentrate, red no. 40 dye, and are almost half sugar by weight. Other companies fool t...he consumer with their product names, like Knorr Chicken Broccoli fettuccine noodles, which actually contain more salt than dried broccoli. Synder’s of Hanover Eat Smart Veggie Crisps claim to be “A bountiful blend of potato, spinach, and tomato chips,” even though there is more potassium chloride than spinach, and virtually none of the vitamins and minerals found in spinach and tomatoes.

In the European Union, it is required that specific percentages are disclosed of ingredients or a category of ingredients that are associated with the name of the product or emphasized on the packaging with words or images. Unfortunately, the FDA has no similar requirements, leaving the American consumer a victim to deceptive advertising.

No comments:

Post a Comment